Qubool Hai is the story of protagonists Asad and Zoya. Zoya is an NRI who comes to Bhopal in search of her biological father. She resides with the family of wealthy businessman Asad Khan. Initially, the two don't like each other; Zoya is good-hearted yet modern and fun-loving, which irks Asad, who is traditional and ill-tempered. Despite their contrasting personalities, they develop feelings for each other. Stay tuned and watch the several twists and turns as their love story progresses.