Tanishq Ad Row: ASCI Says ‘Nothing in the Ad Was Vulgar, Repulsive Or Indecent’, Advertising Watchdog Has No Objection to Airing The Ad if Advertiser Wants

According to the latest development, advertising watchdog ASCI mentioned that nothing in the ad was found to be vulgar, repulsive or indecent.

October 14, 2020

National

2 min

zeenews

Mumbai, October 14: Jewellery brand Tanishq had to withdraw their latest ad on interfaith marriage after receiving severe backlash and trolling on social media. According to the latest development, advertising watchdog ASCI mentioned that nothing in the ad was found to be vulgar, repulsive or indecent.

ASCI in a statement regarding the ad said that they received a complaint against the Tanishq advertisement, stating it to be objectionable since it promoted communal intermingling. The body mentioned that the advertisement in question was viewed at ASCI by an independent multi-stakeholder panel- The Consumer Complaints Council, which balances viewpoints from industry, civil society, lawyers, consumer activists as well as domain experts.

Further mentioning that the panel was unanimous that nothing in the advertisement was indecent or vulgar or repulsive, which is likely in the light of generally prevailing standards of decency and propriety, to cause grave and widespread offence.

The complaint was not upheld, as the advertisement did not violate the ASCI codes of honesty, truthfulness and decency in advertising. Therefore ASCI has no objection to the airing of this advertisement, should the advertiser choose to do so.

On Tuesday, released a statement over the entire furore and said that it was ‘deeply saddened by the inadvertent stirring of emotions’.

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