Google Sued By Australian Regulator Over Expanded Personal Data Use
Google apparently used combined data to boost targeted advertising.
Search engine giant Google is being sued in Australia by the Australian Competition and Consumer Commission (ACCC) in the country’s Federal Court over allegedly misleading consumers about the expanded use of personal data for targeted advertising. The case states that Alphabet-owned Google did not explicitly get consent, nor did it properly inform consumers about its move in 2016 to combine personal information in Google accounts with activities on non-Google websites.
This change allows Google to link people’s names with their search data and transfer it to other services like Amazon and Facebook for better ad-targeting. ACCC Chairman, Rod Sims said in a statement, “We are taking this action because we consider Google misled Australian consumers about what it planned to do with large amounts of their personal information, including internet activity on websites not connected to Google.” The ACCC has alleged that this practice is a breach of the Australian Consumer Law.
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