Google-Fitbit’s $2.1 Billion Deal Faces EU Antitrust Probe

EU’s investigation will take four months to dig into Google’s potential use of Fitbit data.

Neel Raju Nalawade

July 31, 2020

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1 min

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Google’s $2.1 billion bid for fitness tracker maker Fitbit has come under the lens of regulators. Recent reports state that the deal will face a full-scale EU (European Union) antitrust investigation next week. Regulators and consumer advocates fear that Google’s acquisition of Fitbit will help the search giant access sensitive data of users like fitness activities, heart rates, sleep patterns, etc. Google has offered European regulators to not use Fitbit’s health data to target ads. The European Commission is expected to launch a probe on August 4 and sources also claim that the investigation will go on for around four months.

CEO’s of Amazon, Apple, Google, and Facebook appeared at the trial that was conducted yesterday. According to the sources, Google CEO Sundar Pichai had to face a number of questions related to the company’s search dominance and its use of consumer data to monitor potential competitors.

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