This Independence Day, Get Ready To Flaunt Your #DesiSwag with HiPi

Show off your uniquely desi style with the ‘Indian Isey Kehte Hai’ campaign on HiPi the best new video maker app from India.

Kenneth Carneiro

August 13, 2020


3 min


As we approach Independence Day 2020, ZEE5 is launching , HiPi, the best video maker platform made in India for an #AatmaNirbharBharat. This is welcome news for Indian content creators who have been looking for a platform to showcase their talents. This app made in India, for India is set to make your Independence Week even more special with the Indian Isey Kehte Hai (#IIKH) campaign running currently on the app.

Here’s a fun test to see if you are perfect for HiPi.

For all you HiPiz looking for a platform to celebrate their desi style on an Indian platform here are some fun challenges that you can try on HiPi

Proud To Be Indian #MyPagdi – Almost every region in India has their own style of wearing a pagdi or turban of some sort. In this short video challenge you can tie a pagdi specific to your region while dancing or lip syncing to a patriotic song, highlighting the diversity in our country.

#madeinIndia – In this challenge you can come up A DIY Indian rendition of a foreign recipe. We’ve all tasted and loved Indian-Chinese, Indian-Italian cuisines. This is a sign of modern India where we are open to other cultures and stay true to our roots. Put on your chef hats and pick up a particular dish and remix it with our flavours.

#mydesiswag – This challenge will be all about the interesting fusion between western and ethnic Indian dressing. If you are a DIY fashionista take this challenge and take a popular Indian clothing and give it a western twist. Or use a western outfit and mix and match it to give it an Indian look.

#bataoHowDesi – India is the land of languages where almost every state has their own special language. This challenge celebrates this diversity where you can pick up any dialogue or sentence in English and repeat in 4-5 different languages. This is fun challenge to see what odd translations you end up with.

Excited to be a part of HiPi? Click here to register yourself as a content creator and showcase your hidden talents. Find out more about the ban on 58 Chinese apps including TikTok here.

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