Salman Khan Receives Written Request From Film Exhibitors To Release ‘Radhe’ In Theatres
Recently, it was said that Bollywood actor Salman Khan and the makers of his upcoming action-thriller Radhe: The Most Wanted Bhai are planning to give the film an OTT release. As a response to which, film exhibitors wrote a letter to the actor requesting him to consider his decision.
While most of us were cooped indoors in 2020, a section of society suffered a lot during the global pandemic. Apart from daily wage workers, it was the cinema hall and theatre owners, who were unable to make a business amid the pandemic. Although the theatres opened in the last few months of 2020, many preferred to stay indoors to keep themselves safe from COVID-19. Amid all this, the only ray of hope for them are the upcoming big releases. And, recently, it was speculated that Bollywood actor Salman Khan and the makers of his upcoming film, Radhe: The Most Wanted Bhai, have decided to give the action-thriller an OTT release. Upon this, the film exhibitors wrote a request letter and asked Salman Khan to release ‘Radhe’ in theatres instead of on OTT platforms.
In a brief letter to Salman Khan, the film exhibitors wrote, “Films are to theatres what fuel is to a car. Without a constant supply of content that is relevant to its audience, running a cinema hall is close to impossible. For over a decade now, your films have played an important role in bringing audiences to single-screen cinemas, which are otherwise starved for content that caters to the sensibilities of people who patronise them”.
Another excerpt from the letter read, “Your film Radhe – Your Most Wanted Bhai is among the few that are capable of resurrecting the fortunes of independent / single screen cinemas across the country. A film like that, if released widely can give not just financial support & relief, but also a ray of hope to owners & employees of theatres in the context of their future. We request you to plan the film’s release at every cinema in the country on Eid 2021, as there cannot be a better idea than that for us film exhibitors & more importantly for millions of your fans, whom we cannot wait to welcome back at the theatres”.
Interestingly, the letter is signed by exhibitors associations from different parts of the country including Uttarakhand, Assam, Tamil Nadu, Gujarat, Uttar Pradesh, Maharashtra, Madhya Pradesh, Chhattisgarh, Rajasthan, Bihar, Telangana, Delhi, Dehradun and Hyderabad. It will be interesting to see what will be Bhaijaan’s response to this letter.