Responsible Journalism Should Be The Key To Success For Indian Media Channels
As BARC announced on Thursday that it will not publish viewership rating of news channels for three months, it is important for Indian channels and viewers alike to broadcast and seek the right kind of content
Television rating agency Broadcast Audience Research Council (BARC) announced on Thursday that it will not publish viewership ratings for news channels for the next three months. This comes as a result of the reported rigging of channel ratings by Arnab Goswami’s Republic TV, Fakt Marathi and Box Cinema.
Many media experts are viewing this as a self-cleansing process and have called the decision one that may have consequences for both, those who work in the television channels as well as the audiences.
With more competition, channels often hunt for attention and end up showing polarizing content. The showcase on mainstream media is largely borrowed from social media and with the latter being completely unregulated, the former also often ends up showing unsubstantiated facts.
A recent example of divisive material projected across screens was the tracking of the Sushant Singh Rajput case. While one channel pronounced actress Rhea Chakraborty guilty without her even getting a fair trial, another channel was shamed for sympathizing with her.
Media mavericks also believe that the Indian television ecosystem is largely driven by advertisement revenues, while in countries like America and Europe, viewers pay for what they like to watch or read. The subscription model eventually aids in bringing better news to the spectators.
Media is called the fourth pillar of the democracy, hence making it very important for the stakeholders to honour this status by living up to the right ideals.
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