Reasons Why Bollywood Needs To Gear Up And Start Focusing On Its Content QualityBollywood
Bollywood has completely forgotten about this segment of the audience. There are a few fields where Bollywood needs to make a comeback. Read on to know what they are.
The craze of Hollywood films and South Asian filmmakers has left Bollywood speechless. Bollywood’s core consumers are evolving, and the film industry is now viewed as a primarily urban phenomenon. The release of ‘Spiderman: No way home’ and ‘Pushpa’ has created a buzz on the internet more than the newly released films like ‘83’. The competition for Bollywood has become tough. There are a few fields where Bollywood needs to make a comeback. Take a look at them:
Mass Connect: Bollywood has completely forgotten about this segment of the audience. It relies on its celebrities to get them into festival auditoriums. Even the joyful content has begun to yield diminishing benefits since it has grown snobbish in nature. By completely ignoring this demographic, the road to recovery after the pandemic has become extremely arduous, since film after film has failed to attract audiences. This audience is responsible for the rapid revival of the southern industry. This is the demographic that southern filmmakers are aiming for, and it is this audience that has propelled Pushpa to great success. This audience is being given away by Bollywood to whoever wants it.
Youth’s connection to Bollywood: Bollywood is preachy in the eyes of the youth. The ‘cool’ factor has significantly decreased. The constant churning out of pedantic and preachy cinema aimed at a mature audience has caused the kids to prefer Marvel. If you go to any theatre, Spiderman is in great demand. Along with Sooryavanshi, Eternals were in high demand. The youth are becoming disillusioned with Bollywood due to ageing Superstars and a dearth of new talent. When compared to its Hollywood counterparts, the millennials do not find Bollywood to be as glamorous as it used to be. Even the 7-15-year-old age group is heavily influenced by Hollywood brands.
(Also Read: 83 Box-office Week 1 Collection: Ranveer Singh And Deepika Padukone Starrer Finally Enters Rs 70 crore Club – Deets Inside)
A film industry’s survival depends on its cinematic clout, and Bollywood is losing it in its own backyard. If a course correction is not made, things will quickly deteriorate. Bollywood must reclaim its mojo!