Paris Fashion Week 2020 Goes Digital For First Time In History Amid Pandemic
Cancelling prominent fashion shows earlier this summer, the French Fashion Federation has organised Paris Fashion Week 2020 online.
Considering the continuing effects of the COVID-19 pandemic, many events, shows and festivals have either been cancelled or postponed to a later date, posing a great financial threat to major companies and brands, including fashion. Having cancelled many prominent fashion shows for menswear and haute couture earlier this summer, the French Fashion Federation has organised the Paris Fashion Week 2020 online. Scheduled from July 6 to July 13, Paris Fashion Week began its first-ever online event on Monday, with world-class luxury brands like Dior, Valentino, Chanel and Hermes ready to showcase their new fall-winter couture collection.
The first day of the fashion week kick-started with Dior’s amazing range of haute couture designs through live streams and video recordings, along with an appearance of Italian director Matteo Garrone, known for his films Gomorrah and Dogman. Following the COVID-19 guidelines, sources report, “The federation decided this spring that because of social distancing guidelines, Paris Fashion Week – famed for its 25-centimetre (9-inches)-a-bottom seating allowances – would skip in-person shows for a season and return to normal or at least a new normal in September, barring a second wave.
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