IPL 2021: These Two Big Companies Are Competing To Sponsor This Year’s Cricket Tournament

As the countdown to the 2021 edition of the Indian Premier League has begun, these two big names have emerged for the main title sponsors.

ZEE5 Web Desk

February 12, 2021

Trending News

3 min


The countdown to the IPL 2021 has begun as the player auction is just around the corner. The Board of Control for Cricket in India (BCCI) had confirmed that the auction for this year’s tournament will take place on February 18 in Chennai. Even though the countdown has begun, BCCI, like last year, is yet to pick a title sponsor for the big event.

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Last year, the long-term serving sponsors – Chinese smartphone brand VIVO was put out of contract considering the Indo-China tensions that took centre stage. VIVO had to transfer its sponsorship rights to Dream 11 before backing out of the 2020 edition the cricket extravaganza. Currently, as per reports, BCCI is looking to fix a sponsor for the upcoming edition and Dream 11 and Unacademy have emerged as the top names.

The BCCI had suspended its ₹440 crores per year deal with VIVO following the anti-China sentiment across the country post the India-China standoff at the Galwan Valley last year. Following this, Dream11 had taken over the sponsorship rights with a deal costing them ₹220 crores per year. This year, they aim to replicate the same, however, Unacademy has emerged as serious competition for them.

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It was rumoured last year that VIVO was suspending their contract for a year and would return to sponsoring the 2021 edition of the tournament, however, this seems invalid now as BCCI has taken a strict decision to not include them in the process. Dream11 or Unacademy could take over this year’s sponsorship and will sign a contract of three years. The auction for the 14th edition of the T20 league will happen in a week’s time and will be held with all the COVID-19 safety protocols in mind.

Last year, IPL was held across three venues in the United Arab Emirates namely Dubai, Abu Dhabi and Sharjah, due to COVID-19. The event was held in empty stadiums and the players and staff were kept in biosecure bubbles, which will be replicated this year too. The cash-rich league is scheduled to take place between March and May.

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