How Does Facebook and Instagram’s Rights Manager Tool Work For Content Creators?

Facebook and Instagram have introduced a new customisable tool for content creators called the Rights Manager, here’s how you can use it.

Vaishnavi Navalkar

November 19, 2020

Trending News

3 min


Facebook and Instagram have given content creators the right tools to manage and protect their content. It has introduced the Rights Manager for both the platforms to control the content they share. According to the authorities, the tool is a powerful, highly customisable tool and can be found within Facebook and Instagram’s Creator Studio Platform. With this update, creators and users can now track who downloads their pictures or videos. They can also access to protect their posts or take strict action against those who misuse or steal their posts and content.

Facebook’s new Rights Manager can be customised to meet the business goal of any size. This feature will work for content creators who post their own unique content to publishing houses to those who do not post on Facebook. This update is in regard to help content creators maximise their revenue opportunities by providing more ways for them to claim their monetisation rights. The main change relates to claiming ownership of duplicate content and associated as revenue.

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According to Social Media Today, Facebook explained: “We’ve improved our Collect Ad Earnings tool and are expanding availability, which means that more creators will be able to collect ad earnings from matching videos that include in-stream ads. We’ve added a new filter view for spotting monetizable matches, better guidance for how to capture monetization opportunities, exportable revenue reports, and the ability to collect ad earnings while placing an ownership link on the matched video.”

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In addition to this, Facebook also expands access to Rights Manager to allow creators to track when, how and where their content is shared on both these platforms. This new feature will help them and provide them with more ways to create and manage their social media accounts and protect their content from theft.

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