Harley-Davidson Bids Adieu To Indian Market
Earlier announcements had indeed hinted at this possibility.
Harley-Davidson, the brand that motorcyclists hold close to their hearts, has shut shop in India. The American company had been active in the country for the last 11 years but has now wrapped up its operations as part of a restructuring plan it calls the “Rewire.” With this move, it expects to report $75 million in additional restructuring costs for 2020. The announcement has come just two months after it revealed a strategy to shift focus back to more profitable motorcycles and core markets such as the United States.
Harley-Davidson has said in a statement, “Between August 6, 2020, and September 23, 2020, the Company approved commitments to additional restructuring actions under The Rewire related to optimizing its global dealer network, exiting certain international markets, and discontinuing its sales and manufacturing operations in India.” The “Rewire” strategy was a response to Harley’s reporting of unexpected quarterly loss due to disruptions caused by the coronavirus pandemic.
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