Chinese Apps Banned: Segment Analysis Of What Will TikTok Users Do Now?
The Ministry of Information Technology, under Section 69A of the IT Act 2009, banned TikTok and 58 other applications originating out of China.
We won’t be hearing about TikTok for a while now. The viral video-sharing app has been banned by the Government of India, along with 58 other applications originating out of China, and this one is not a hoax. The order came straight from the Ministry of Information Technology (MoIT), invoking the power under Section 69A of the IT Act 2009, based on “information available they are engaged in activities which are prejudicial to the sovereignty and integrity of India, the security of State and public order.” Among the 59 apps, TikTok is certainly the largest and would probably be missed a lot.
Based on statistics provided by Apptrace, it is presently ranked fourth in India on the Google Play Store and sixth on the Apple Store. And the viral short video platform boasts a whopping 119 million active users in India alone. It has now been taken down from Google Play Store and Apple Store. Considering the influential platform it had become, banning the app would certainly have an impact on these creators, and the popularity as well as the following that they command.
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