Chief Executive Carrie Lam Ropes In PR Firm To Rebuild Hong Kong’s Positive Image
To rebuild its image after the recent protest, Hong Kong shells out a whopping $6.2 million for a contract with a UK-based PR firm.
The Administration of Hong Kong, led by Chief Executive Carrie Lam, is facing sharp criticism for having completely sided with Beijing on the issue of national security law. However, Carrie Lam considers this criticism to be more of a perception problem. To improve its image and attract investors, Hong Kong has invested a whopping $6.2 million. Hong Kong received bids from seven PR firms. A PR firm based in the UK named Consulum, which had earlier worked for Saudi Arabia, has won the contract to relaunch Hong Kong. In order to build a fresh image, Hong Kong has signed a one year contract with this firm.
The protests, which took place in Hong Kong, had created a negative image in the minds of the investors. Therefore to attract the investors and build a fresh image, Carrie Lam has taken this step, shelling out $6.2 million and signing a contract with a professional PR firm.
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