Birthday Special: How Allu Aravind Changed The Face Of Telugu Cinema With His Vision
On the occasion of acclaimed film producer, Allu Aravind’s 71st birthday, we take a look at his meteoric rise
Success comes to many of us, but only a few people draw success towards themselves. One such visionary who has backed many path-breaking Telugu films is Allu Aravind. You may know him as the father of Tollywood heartthrob Allu Arjun or the uncle of Ram Charan. But he is a lot more than we can describe in words. As the pioneer turns 71, on January 10, we take a brief look at how this sassy film producer and distributor changed the face of Telugu cinema.
Watch the trailer of his previous film, Geetha Govindam, here:
Allu Aravind is the son of legendary comedian, Allu Ramalingaiah garu. After trying his hand at acting, Aravind moved to film production and set up his company, Geetha Arts in 1972. His banner earned the reputation of producing good films right from the beginning. But his banner tasted success and all its glory with Megastar Chiranjeevi’s 1985 film, Vijetha. After that, there was no looking back.
In the days to come, Allu Aravind cashed in on projects that would surely be profitable. His association with Chiranjeevi, Rajinikanth, Pawan Kalyan and the likes became more and more powerful. The filmmaker’s foresight continued to be profitable, not only for his banner, but also for the film fraternity. From richly produced movies to bringing forth interesting and off-beat stories, he has climbed the ladder of success. Now, the banner is cashing in heavily on actors like Nani, Allu Arjun, Ram Charan and Vijay Deverakonda.
Given the influence and legacy that is attached with Allu Aravind, he entered politics to support his brother-in-law, Chiranjeevi’s Prajarajyam Party. After contesting as MP from Anakapalli, he became the general secretary and member of the policy-making body. While Allu Aravind has branched out into many zones and has garnered commendable success, each time. Some of his biggest victories which rewrote history deserves a special mention. Pawan Kalyana starrer Jalsa, which earned almost Rs.50 cr, went on to be the biggest hit of 2008, the second-highest grosser amongst Telugu films.
Next is the massive film directed by SS Rajamouli, which is still an epic saga called Magadheera, starring Ram Charan. It earned Geetha Arts a total of Rs. 125 cr, and remains the highest-grossing film of 2009. It was because of this movie that Telugu cinema made a mark on the world map. And, it proved that the talent from this region could match up to international standards. Post this, they bankrolled the Bollywood remake of Tamil film, Ghajini, starring Aamir Khan. It garnered Rs 232 Cr at the box office and continues to be one of the highest-grossing Indian films.
Over the last 15 years, Allu Arvind has strategically distributed over 300 films in Telugu, Hindi, English in the Telugu-speaking states. In recent years, the visionary has expanded the business into the digital market. He has also launched a separate wing called GA2 Pictures, which focuses on producing independent, small-medium budgeted films. Setting new standards for regional cinema, he has also invested in a studio-style functioning production wing, along with various distribution channels. Like that wasn’t enough, this man is also the co-owner of Indian Super League club named Kerala Blasters FC.
Earlier this week, during the trailer launch of Allu Aravind’s son, Allu Arjun’s Ala Vaikunthapurramloo, the actor urged the state governments to honour his father with a Padma Shree Award for his contribution to Indian and Telugu cinema. As the visionary turns 71, we wish him more successes and bigger path-breaking achievements.