Australian Winemakers Toast The Home Market Amid The Exports To China Under Investigation

Amid lower sales to China and COVID-19 restaurant shutdowns, Australia’s winemakers are making their way back to a traditional revenue source: the cellar door.

ZEE5 Web Desk

October 29, 2020

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3 min

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Strained diplomatic relations between Australia and China the sales have affected the sale of wine everywhere, leading inactive sales to top export markets, no foreign tourists, and decreasing restaurant sales due to the global pandemic. However, Australian wineries that produce wine naturally on a large scale, want the locals to secure their livelihoods once again as coronavirus curbs ate easing. The Australian winemakers are making their ways back to the traditional revenue source to turn a dollar: the cellar door. Locals are hitting cellar doors, the part of the winery where visitors can sample drinks, like never before.

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Managing director of Tyrrell’s Wines, Bruce Tyrrell, says, “As far as our average sale is concerned, that has doubled (in recent months)”, to WION. The winemaker from the Hunter Valley also added that they adapted their wine tasting service to comply with social distancing rules.
Reportedly, Australian wine exports declined 1% to A$2.84 billion ($2.02 billion) in the twelve months to June after several years of rapid growth, according to government-backed industry body Wine Australia.

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On the other hand, Colin Peterson, director of Petersons Wines, said Reuters that cellar door sales and China exports both dived during the shutdowns of early 2020, but now customers were “sick of being locked up so our sales are going up”. Reuters also reported that the local appetite for wine has risen sharply, with domestic sales up 7.1% to A$4.9 billion for the year to August, according to market researcher IRI. Colin said, “I don’t think it will make up for what we lost in that 12 week-period but we’re certainly well on the way to getting back to where we were.”

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Effects of a political tie-up with Beijing on Australia’s wine business

Australian wine exports declined 1% to A$2.84 billion ($2.02 billion) in the twelve months to June after several years of rapid growth, according to government-backed industry body Wine Australia. A Reuters report stated that this was led by a sharp slowdown in Australia’s sales to China over the same period, up only 0.7% versus the previous year’s 18% growth, while exports to the United States fell 0.4%.

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