Apple Growers Of Kashmir Laud Centre’s Market Intervention Scheme, Expect Profit

On October 29, Lieutenant Governor Manoj Sinha launched a Market Intervention Scheme to facilitate the stakeholders by providing valuable marketing platform and ensuring optimum prices to apple growers for J&K Horticulture sector’s growth.

ZEE5 Web Desk

October 29, 2020

Trending News

3 min


Amid widespread criticism over the new land law introduced by the government of India, Lieutenant Governor Manoj Sinha launched a Market Intervention Scheme on Thursday, October 29, at Horticulture Complex, Raj Bag. The scheme will provide a valuable marketing platform and ensuring optimum prices to the apple growers to aid the stakeholders. The Market Intervention Scheme will aim for the procurement of 12 lakh metric tonnes of apples, which will not only ensure profitability to the apple growers but will also create rural employment through supplementary services.

Watch the video below:

The above video gives a brief look into the launch programme, where Lieutenant Governor Manoj Sinha begins the ceremony and visits each stall. As per the Great Kashmir report, during the event, the Lt Governor refuted the media reports and assured that “no agricultural land would be alienated to any non-residents of J&K”. Sinha also added that for industrial investment and employment opportunities, “non-agricultural land would be optimally utilized”.

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Interestingly, last week, the Union Cabinet had approved the extension of the Market Intervention Scheme for apple procurement in Jammu and Kashmir for 2020-21 on the same terms and the condition as 2019-20. The procurement of apple will be done by NAFED through the Directorate of Planning and Marketing, Department of Horticulture and Jammu Kashmir Horticulture Processing and Marketing Corporation (JKHPMC), directly from apple farmers, and the payment will be made through Direct Benefit Transfer into the bank accounts of apple farmers.

Coming to the MIS, the scheme was first launched in the history of J&K during September-2019 and was widely welcomed by the growers across J&K and therefore, the government agreed to extend it to this year also. In his speech at the event, Sinha also expressed his gratitude to the Prime Minister and the Union Cabinet for approving Market Intervention Scheme (MIS) for procurement of apples in the Union Territory. Later, explaining about the scheme’s objective for this year, Sinha added that it aims to cover 355 hectares of land for high-density apple plantation. They have also decided to convert another 1500 hectare land for high-density apple plantation

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