Ishq Gumshuda is an Urdu romantic drama serial. The story revolves around three best friends, Alizeh, Neha and Ali. Ali decides to marry Alizeh on his mothers behest but Neha creates a misunderstanding between them. Later, Ali marries Neha and Alizeh goes into depression. Alizeh later befriends Farooq, a married man, and decides to marry him.