HiPi Unveils “HPL Roast”, An Engaging Digital Campaign For Its First IP, HiPi Premier Leagueਮਨੋਰੰਜਨ
While HiPi Premier League celebrates the latest cricket season, HPL Roast is about HiPi’s core idea of being a platform for everyone with prizes up to Rs. 10 every day
Mumbai, November 02, 2020: HiPi, India’s hottest short video platform for self-expression and recognition, has unveiled an engaging digital campaign “HPL Roast” for HiPi Premier League. HiPi‘s first-ever IP since its beta launch in August 2020, HPL Roast is a set of 4 short films that celebrates the on-going cricket frenzy. Created to promote HiPi’s as a medium for cross-genre content, it features witty banter in four different scenarios where cricket fans are either at loggerheads with each other or are pitched against non-enthusiasts
Catering towards creating a second screen experience during the cricket season, the team names, Bangalore Badshahs, Chennai Swaggers, Delhi Dhoomers, Hyderabad Hippers, Kolkata Khiladis, Mumbai Mastis, Punjab Putters, and Rajasthan Rockstars, are inspired from the ongoing tournament. Popular celebs and influencers like Sugandha Mishra, Gaurav Gera, Ssumier Pasricha are leading teams that are tasked with creating fun short videos to entertain audiences. With HPL you can win exciting prizes of up to Rs. 10 lakhs every day, Paytm vouchers, ZEE5 annual premium subscriptions, Samsung mobile phones and many more.
Speaking about the launch of this digital campaign, Manish Kalra, Senior Vice President & Head AVOD, ZEE5, said, “HiPi has been launched with an intention of offering a platform where India can create the most ingenious and exciting content with the help of state-of-the-art features. With HiPi Premier League, we aim to cash in on India’s immense love for cricket and entertainment. And with these HPL Roast films, we aim to inform people about HiPi’s strongest USP – that it is home to a diverse set of engaging content which will appeal to a varied cross-section of tastes.”
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Kalra further added, “HiPi is a perfect platform for content consumers and creators alike. Since the beta launch of HiPi on ZEE5, we’ve garnered an unprecedented 21mn news user installs, with 43mn existing ZEE5 users upgrading to HiPi. We have already roped in 400+ influencers onto HiPi, 70+ ZEE TV celebrities, and aim to add 100+ by the end of this year. With this strong growth trajectory, HiPi is taking ZEE5 one step closer to its ambition of becoming India’s #1 Entertainment Super-App.”
While continuing its promise to redefine content through the HPL Roast and HiPi Premier League, HiPi has already witnessed 10k+ hours of content, across genres such as sports, comedy, and Bollywood, with maximum engagement coming from Mumbai, Pune and Delhi.
ZEE5 is the digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home to 1.25 lakh hours of On Demand Content and 100+ live TV channels. The platform brings together the best of Originals, Indian and International Movies and TV Shows, Music, Kids content, Cineplays, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers groundbreaking features like 11 navigational languages, content download option, seamless video playback and Voice Search. Follow ZEE5 on Facebook.com/ZEE5Premium, Twitter.com/ZEE5Premium, Instagram.com/ZEE5Premium