Amitabh Bachchan Breaks Ties With Pan Masala Brand And Returns Fees, Here’s Why

Amitabh Bachchan recently announced that his association with Pan Masala has ended and he has also written all the promotional money that he had received for the same. The shocking is the reason why this association ended and this was hit by the brand to Amitabh Bachchan.

The reason the association ended was Amitabh wasn’t informed it was a surrogate advertising. Amitabh Bachchan, who is also a brand ambassador for the pulse polio campaign, was criticised for promoting the paan masala brand.

The office of Mr Amitabh Bachchan said that Kamala Pasand – a few days after the commercial was aired, Mr Bachchan contacted the brand and stepped out of it last week. The statement added the the 79-year-old star signed the contract with the brand without the knowledge that it categorises as surrogate advertising. Upon checking why this sudden move – it was revealed that when Mr Bachchan became associated with the brand, he wasn’t aware that it falls under surrogate advertising.

The statement also revealed that Amitabh Bachchan, after terminating his contract, has returned the money he received for promotional duties: Mr Bachchan has terminated the contract with the Brand, has written to them his termination and has returned the money received for the promotion.

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Amitabh Bachchan’s statement arrived following a massive backlash the actor received for endorsing the brand. Last month, the National Organization for Tobacco Eradication (NOTE), an NGO, had reached out to Mr Bachchan, appealing him to not endorse commercials that promote paan masala brands.

In terms of work, Amitabh Bachchan has films such as Brahmastra, Jhund, Mayday and Goodbye coming up. He currently hosts the 13th season of Kaun Banega Crorepati.

(Also Read: Happy Birthday Amitabh Bachchan: Top 10 Films Of Megastar That You Can Watch On ZEE5)

The actor recently turned another year older today. His die hard fans also gathered outside his home in the morning hoping to see him. The megastar stepped out of his house and acknowledged their wishes and even waves at them. He maintained social distancing considering the covid times. Fans also cheered Amitabh Bachchan ki Jai as he returned back to his home.